Release 1.1.0

Launch shipped with one homepage, and one homepage is an opinion. It is a good opinion — a centred claim over a screenshot is what most software companies have converged on — but it assumes the product has one thing to say and one image worth staring at. Plenty don’t.

Launch — split hero puts the headline and buttons on the left, the product mark in the centre and three short claims stacked on the right. It is the shape that works when the headline is two words long, where a centred layout would leave it floating in the middle of a large empty band. Below the hero, platform blocks alternate sides, each pairing a screenshot with one customer sentence and its own feature list.

Launch — bento grid drops the running order entirely. The headline block sits left-aligned and modest, and everything after it is one tiled surface: screenshots, features, numbers, a quote, a list and a logo strip, all on the same grid. Cards come in six kinds and pick their own width and height, so the page has texture without anything having to be first. Use it when the product has several stories and none of them obviously wins.

The important part is not the layouts, it is that all three read the same metadata vocabulary. headline, subhead, app, logos, metrics, quotes mean the same thing on every one of them. Switching a page from centre stage to bento is a change of template and a small amount of tidying, not a rewrite — which is what makes it reasonable to actually try the other two rather than committing to the first on a hunch.

Two page types arrived alongside them, both driven by tags rather than by lists you maintain twice:

• Changelog — a dated release timeline built from posts tagged Changelog, with one pinned release you write by hand at the top for the version you want people to read first.
• Customers — a logo wall, the numbers, one featured quote, a quote grid, and case studies pulled from posts tagged Case study so they appear here without being listed twice.

Every homepage also gained an optional Latest writing strip that pulls posts by tag, with its own count and “more” link. Tag it the way you wrote it on the post; capitals and spaces don’t matter.